Why Properties Don’t Sell?
(and What to Do About It)
Poor Marketing
The property didn't get enough visibility or lacked quality presentation.

Solution: Increase the homes exposure directly to Qualified Buyers and Agents. Improve photos, rewrite the description, and increase online exposure.
Lack of Communication
The agent didn't keep the seller informed or involved.

Solution: Set clear expectations and maintain constant updates with seller.
Price
The house was not priced correctly for current market conditions.

Solution: Re-evaluate the price using a new market analysis.
A Proven Strategy for Selling Expired Listings
Strategic Pricing
Exhaustive market analysis to determine the optimal price that attracts buyers and maximizes your return
Premium Marketing
Most agents wait for a buyer to find them. I go out and find the buyer. Here's how:
  • I Call the Neighbors: I personally contact the neighborhood, not just to let them know your house is for sale, but to ask if they know anyone looking to move nearby.
  • I Connect with Active Agents: I contact agents who recently sold in your area and ask them if they had additional buyers who missed out on the property or submitted backup offers, and I offer your home directly to them.
  • I Look for Recent Sales: I research nearby properties that have just sold and call the listing agents to find buyers who are still looking for something similar.
  • I Leverage my Buyer Portfolio: I am in constant contact with buyers and agents every week; your home is presented directly to them, it's not just online waiting for clicks.
This is not passive marketing. This is me actively looking for your buyer until we find the perfect match.
Expert Suggestions to Maximize Your Home's Value
I don't just list your house for sale, I guide you on how to position it to get the best price. If something is affecting your home's value or deterring buyers, I will tell you directly.
Skilled Negotiation
Aggressive representation to secure the best possible terms and price for your property
What Makes Me Different
Proactive Communication
Constant updates and transparent feedback so you never wonder about the status of your home
Local Market Expertise
Deep knowledge of Metro Atlanta neighborhoods, pricing trends, and buyer preferences
Negotiation Excellence
A proven track record of securing optimal deals and handling complex transactions
Results-Oriented Approach
Focused solely on achieving your goals with strategies tailored to your specific situation
Expired Listing Specialist
When your listing expires, I step in to sell it. With a fresh strategy, aggressive marketing, and honest communication, I will get your house back on the market and sold.
About Aldo
Hello, I'm Aldo Solano, a Century 21 agent in Georgia. I am a licensed real estate agent, based in Metro Atlanta, and I specialize in helping homeowners sell properties that didn't sell the first time. My approach is simple: real communication, real effort, and real results.
My expertise lies in expired listings, homes that didn't sell the first time. I have dedicated time to studying what went wrong and how to effectively reposition properties with the right strategy.
Client Review
Contact Me Today!
Contact Information
Phone: (404) 914-6138
Email: aldos@c21connectrealty.com
Aldo Solano | REALTOR®
Century 21® Connect Realty
Office: 770.640.6800
Mobile: 404.914.6138
Service Areas : Cobb County, Douglas County, Fulton County, Gwinnett County, DeKalb County, Forsyth County.
Serving in: Cobb County, Douglas County, Fulton County, Gwinnett County, DeKalb County, Forsyth County.